AWS Elemental MediaTailor is a channel assembly and personalized ad-insertion service for video providers to create linear over-the-top (OTT) channels using existing video content. The service then lets you monetize those channels—or other live streams—with personalized advertising. Create live streams with low running cost by using existing encoded content. Boost audience engagement by delivering relevant program content and personalized ads. Give viewers a seamless, TV-like viewing experience without buffering between program content and ad breaks. Optimize monetization opportunities with personalized ads and assembled linear channels.